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Visual Persuasion delves into the power of imagery in advertising, highlighting how pictures in commercials and print ads communicate complex meanings that words and music cannot capture. The book examines the techniques and strategies used in visual media to influence consumer perceptions and behaviors, emphasizing the significance of visual elements in effective communication and persuasion. Through analysis and examples, it reveals the intricate relationship between visuals and audience interpretation in the marketing landscape.
Zakup książki
Visual Persuasion, Paul Messaris
- Język
- Rok wydania
- 1996
- Oprawa
- (miękka)
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- Tytuł
- Visual Persuasion
- Podtytuł
- The Role of Images in Advertising
- Język
- angielski
- Autorzy
- Paul Messaris
- Wydawca
- SAGE Publications, Inc
- Rok wydania
- 1996
- Oprawa
- miękka
- Liczba stron
- 320
- ISBN13
- 9780803972469
- Seria
- Kategorie
- Tagi
- Ocena
- 4,2 z 5
- Opis
- Visual Persuasion delves into the power of imagery in advertising, highlighting how pictures in commercials and print ads communicate complex meanings that words and music cannot capture. The book examines the techniques and strategies used in visual media to influence consumer perceptions and behaviors, emphasizing the significance of visual elements in effective communication and persuasion. Through analysis and examples, it reveals the intricate relationship between visuals and audience interpretation in the marketing landscape.