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Focusing on the essential knowledge needed for effective market strategy and management, this comprehensive text is tailored for prospective managers rather than just marketers. It emphasizes practical guidance for good marketing practices, recognizing that most readers will pursue careers outside traditional marketing roles. By highlighting the importance of marketing in decision-making for senior executives, the book serves as a crucial foundation for understanding customer interactions and market dynamics, vital for leading and managing any business successfully.
Zakup książki
Managing Marketing in the 21st Century-4th edition, Noel Capon
- Język
- Rok wydania
- 2016
- Oprawa
- (twarda)
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- Tytuł
- Managing Marketing in the 21st Century-4th edition
- Język
- angielski
- Autorzy
- Noel Capon
- Wydawca
- wessex, inc.
- Rok wydania
- 2016
- Oprawa
- twarda
- Liczba stron
- 782
- ISBN13
- 9780990740599
- Seria
- Tagi
- Biznes
- Opis
- Focusing on the essential knowledge needed for effective market strategy and management, this comprehensive text is tailored for prospective managers rather than just marketers. It emphasizes practical guidance for good marketing practices, recognizing that most readers will pursue careers outside traditional marketing roles. By highlighting the importance of marketing in decision-making for senior executives, the book serves as a crucial foundation for understanding customer interactions and market dynamics, vital for leading and managing any business successfully.