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6 Steps to Free Publicity

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The book offers a comprehensive guide to leveraging free publicity in the digital age, focusing on grassroots techniques such as blogs, social media, and viral content. It provides actionable advice on crafting effective communication materials like tip sheets and press releases to enhance visibility. Additionally, it emphasizes strategies for improving online discoverability and building a dedicated audience. This updated edition equips readers with the tools to effectively promote their personal brand, business, or cause in a competitive landscape.

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6 Steps to Free Publicity, Marcia Yudkin

Język
Rok wydania
2008
Oprawa
(miękka)
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Tytuł
6 Steps to Free Publicity
Język
angielski
Wydawca
Red Wheel
Rok wydania
2008
Oprawa
miękka
Liczba stron
288
ISBN13
9781601630278
Seria
Ocena
4 z 5
Opis
The book offers a comprehensive guide to leveraging free publicity in the digital age, focusing on grassroots techniques such as blogs, social media, and viral content. It provides actionable advice on crafting effective communication materials like tip sheets and press releases to enhance visibility. Additionally, it emphasizes strategies for improving online discoverability and building a dedicated audience. This updated edition equips readers with the tools to effectively promote their personal brand, business, or cause in a competitive landscape.