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Effective Marketing Communications

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Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.

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Effective Marketing Communications, Alan H. Anderson, David Kleiner

Język
Rok wydania
1995
Oprawa
(miękka)
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Tytuł
Effective Marketing Communications
Język
angielski
Rok wydania
1995
Oprawa
miękka
ISBN10
0631191267
ISBN13
9780631191261
Seria
Ocena
4 z 5
Opis
Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.