Wyprzedane, ale poszukiwane!
Parametry
Więcej o książce
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
Zakup książki
Design and Marketing of New Products, Glen L. Urban, John R. Hauser
- Język
- Rok wydania
- 1993
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Design and Marketing of New Products
- Język
- angielski
- Autorzy
- Glen L. Urban, John R. Hauser
- Wydawca
- Pearson
- Rok wydania
- 1993
- Oprawa
- miękka
- ISBN10
- 0132015676
- ISBN13
- 9780132015677
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 3,95 z 5
- Opis
- A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.