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Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terrorists

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  • 255 stron
  • 9 godzin czytania

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Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. It is the battle for the future of wine--and even for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Will it be Two Buck Chuck or tradition-steeped vintners? Veseth masterfully brings all of these questions together in the only book on the wine business written engagingly for all lovers of wine.

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Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terrorists, Mike Veseth

Język
Rok wydania
2011
Oprawa
(twarda)
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Tytuł
Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terrorists
Język
angielski
Rok wydania
2011
Oprawa
twarda
Liczba stron
255
ISBN10
0742568199
ISBN13
9780742568198
Seria
Opis
Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. It is the battle for the future of wine--and even for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Will it be Two Buck Chuck or tradition-steeped vintners? Veseth masterfully brings all of these questions together in the only book on the wine business written engagingly for all lovers of wine.