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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
Zakup książki
A Technique for Producing Ideas, James Young
- Język
- Rok wydania
- 2003
- Oprawa
- (miękka)
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- Tytuł
- A Technique for Producing Ideas
- Język
- angielski
- Autorzy
- James Young
- Wydawca
- McGraw-Hill
- Rok wydania
- 2003
- Oprawa
- miękka
- Liczba stron
- 64
- ISBN10
- 0071410945
- ISBN13
- 9780071410946
- Seria
- Ocena
- 4,05 z 5
- Opis
- A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.