Be Less Zombie

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'Zombie' companies cling to outdated practices that stifle innovation and drain motivation. This book distills a decade of research among top innovators into a practical toolkit for managers seeking remarkable, repeatable, and scalable innovation. It guides readers on how to de-risk bold innovations, make them predictable and measurable, and equip managers with essential skills for leading transformation. The insights extend beyond business, drawing from diverse experts like a guerrilla negotiator and a fashion designer. The 'Turn It On' innovation framework provides leaders with tools and processes to ensure that profitable innovation becomes a norm rather than an exception. Targeted at CEOs needing a continuous pipeline of profitable ideas, senior leaders seeking collaboration and energy, finance executives focused on resource allocation and measurement, and HR professionals equipping employees with innovation capabilities, this book is essential for anyone involved in fostering organizational agility and differentiation. It also supports team leaders in energizing their teams and individual employees aiming to have their ideas recognized. Elvin Turner, an award-winning innovation advisor and associate professor, offers a practical guide for cultivating a culture of innovation amidst organizational resistance.