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Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does Inhaltsverzeichnis Part I: Introduction to Consumer Behavior and Marketing Management 1. Consumer Behavior Overview 2. Market Segmentation Part II: The Consumer Decision-Making Process 3. Overview of Consumer Decision Making 4. Stages in Consumer Decision Making Part III. External Sociocultural Influences on Consumer Behavior 5. Cultural Influences 6. Subcultural Influences 7. Social Class Influences 8. Reference Groups and Social Influences 9. Family Influences 10. Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes Part IV. Internal Individual Psychological Influences on Consumer Behavior 11. Personality and Lifestyle 12. Motivation 13. Perception and Information Processing 14. Learning and Memory 15. Attitude Formation and Change
Zakup książki
Consumer Behavior in Action, Geoffrey Paul Lantos
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Consumer Behavior in Action
- Podtytuł
- Real-life Applications for Marketing Managers
- Język
- angielski
- Autorzy
- Geoffrey Paul Lantos
- Wydawca
- Taylor & Francis
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 648
- ISBN13
- 9780765620903
- Seria
- Tagi
- Biznes
- Ocena
- 3 z 5
- Opis
- Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does Inhaltsverzeichnis Part I: Introduction to Consumer Behavior and Marketing Management 1. Consumer Behavior Overview 2. Market Segmentation Part II: The Consumer Decision-Making Process 3. Overview of Consumer Decision Making 4. Stages in Consumer Decision Making Part III. External Sociocultural Influences on Consumer Behavior 5. Cultural Influences 6. Subcultural Influences 7. Social Class Influences 8. Reference Groups and Social Influences 9. Family Influences 10. Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes Part IV. Internal Individual Psychological Influences on Consumer Behavior 11. Personality and Lifestyle 12. Motivation 13. Perception and Information Processing 14. Learning and Memory 15. Attitude Formation and Change