Competitive Innovation Management

Więcej o książce

This book answers the question of how to improve the innovation performance of large companies. It discusses how a wide range of management systems and practices impact innovation performance. Having observed a number of management teams that were trying to improve innovation performance, the author describes the most effective ways to do this. He looks at what management systems to change first, how to change them, and who to involve in the process. Finally, he discusses how the ideal innovation system differs across industries and how managers should take industry differences into account as they work to improve their innovation systems.