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The Third Screen. Marketing to Your Customers in a World Gone Mobile

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The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.

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The Third Screen. Marketing to Your Customers in a World Gone Mobile, Chuck Martin

Język
Rok wydania
2011
Oprawa
(twarda)
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3,5
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58 Ocena

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Tytuł
The Third Screen. Marketing to Your Customers in a World Gone Mobile
Język
angielski
Rok wydania
2011
Oprawa
twarda
ISBN10
1857885643
ISBN13
9781857885644
Seria
Tagi
Biznes
Ocena
3,45 z 5
Opis
The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.