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Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.
Zakup książki
Marketing. A Case Study Approach, David Stokes
- Język
- Rok wydania
- 1997
- Oprawa
- (miękka)
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- Tytuł
- Marketing. A Case Study Approach
- Język
- angielski
- Autorzy
- David Stokes
- Wydawca
- Letts
- Rok wydania
- 1997
- Oprawa
- miękka
- Liczba stron
- 355
- ISBN10
- 1858053056
- ISBN13
- 9781858053059
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.