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Parametry
- 365 stron
- 13 godzin czytania
Więcej o książce
We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.
Zakup książki
Managing Enterprise Content, Charles Cooper
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka)
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- Tytuł
- Managing Enterprise Content
- Podtytuł
- A Unified Content Strategy
- Język
- angielski
- Autorzy
- Charles Cooper
- Wydawca
- Voices That Matter
- Rok wydania
- 2012
- Oprawa
- miękka
- Liczba stron
- 365
- ISBN10
- 032181536X
- ISBN13
- 9780321815361
- Seria
- Kategorie
- Tagi
- Biznes, Poradniki, Technologia, Pisanie
- Ocena
- 3,9 z 5
- Opis
- We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.