How to Develop and Promote Successful Seminars and Workshops

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A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll * How to select a marketable subject and test market any seminarfor about $1,000 or less* How to develop a dynamic program and effective programmaterials* How to create a powerful, registration producing marketingstrategy and design winning promotional materials* How to assess promotional effectiveness and fine-tune marketingto increase sales* How to evaluate and choose where and when to conduct your seminaror workshop* How to select hotel and conference facilities* How to price your program to ensure maximumregistrations/profitability* How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices* How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense