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The Design Dimension

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A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.

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The Design Dimension, Christopher Lorenz

Język
Rok wydania
1990
Oprawa
(miękka)
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3,5
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2 Ocena

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Tytuł
The Design Dimension
Język
angielski
Rok wydania
1990
Oprawa
miękka
ISBN10
0631177485
ISBN13
9780631177487
Seria
Tagi
Ocena
3,5 z 5
Opis
A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.