Parametry
Więcej o książce
In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.
Zakup książki
Portfolio Management for New Products, Robert George Cooper, Scott J. Edgett, Elko J. Kleinschmidt
- Język
- Rok wydania
- 1998
- Oprawa
- (twarda)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Portfolio Management for New Products
- Język
- angielski
- Wydawca
- Perseus books
- Rok wydania
- 1998
- Oprawa
- twarda
- ISBN10
- 0201328143
- ISBN13
- 9780201328141
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 3 z 5
- Opis
- In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.