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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Zakup książki
Strategic Management and Competitive Advantage. Concepts and Cases, Jay B. Barney, William S. Hesterly
- Język
- Rok wydania
- 2006
- Oprawa
- (twarda)
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- Tytuł
- Strategic Management and Competitive Advantage. Concepts and Cases
- Język
- angielski
- Autorzy
- Jay B. Barney, William S. Hesterly
- Wydawca
- Prentice Hall
- Rok wydania
- 2006
- Oprawa
- twarda
- Liczba stron
- 640
- ISBN10
- 0131542745
- ISBN13
- 9780131542747
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.