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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
Zakup książki
Qualitative Research Methods in Public Relations and Marketing Communications, Christine Daymon, Immy Holloway
- Język
- Rok wydania
- 2011
- Oprawa
- (miękka)
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- Tytuł
- Qualitative Research Methods in Public Relations and Marketing Communications
- Język
- angielski
- Autorzy
- Christine Daymon, Immy Holloway
- Rok wydania
- 2011
- Oprawa
- miękka
- Liczba stron
- 397
- ISBN10
- 0415471184
- ISBN13
- 9780415471183
- Seria
- Ocena
- 3,65 z 5
- Opis
- This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.