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This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.
Zakup książki
Strategic Management, Leslie W. Rue, Phyllis G. Holland
- Język
- Rok wydania
- 1986
- Oprawa
- (twarda)
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- Tytuł
- Strategic Management
- Podtytuł
- Concepts and Experiences
- Język
- angielski
- Autorzy
- Leslie W. Rue, Phyllis G. Holland
- Wydawca
- McGraw-Hill Companies
- Rok wydania
- 1986
- Oprawa
- twarda
- ISBN10
- 0070543038
- ISBN13
- 9780070543034
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.