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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Zakup książki
Guerrilla Marketing for the Home-based Business, Jay Conrad Levinson, Seth Godin
- Język
- Rok wydania
- 1995
- Oprawa
- (miękka)
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- Tytuł
- Guerrilla Marketing for the Home-based Business
- Język
- angielski
- Autorzy
- Jay Conrad Levinson, Seth Godin
- Wydawca
- Houghton Mifflin Harcourt
- Rok wydania
- 1995
- Oprawa
- miękka
- ISBN10
- 0395742838
- ISBN13
- 9780395742839
- Seria
- Tagi
- Biznes
- Ocena
- 3,45 z 5
- Opis
- American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.