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How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
Zakup książki
Branding India, Amitabh Kant
- Język
- Rok wydania
- 2009
- Oprawa
- (miękka)
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- Tytuł
- Branding India
- Język
- angielski
- Autorzy
- Amitabh Kant
- Wydawca
- HarperCollins
- Rok wydania
- 2009
- Oprawa
- miękka
- Liczba stron
- 298
- Seria
- Tagi
- Biznes
- Opis
- How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.