Game Analytics. Maximizing the Value of Player Data

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Developing a successful game today is challenging, with thousands of titles vying for players' attention. Game analytics has emerged as a crucial resource for ensuring quality, maximizing success, understanding player behavior, and enhancing the player experience. This approach has transformed development and design strategies, integrating data-driven practices into decision-making at various levels. The book on game analytics explores the process of discovering and communicating data patterns to evaluate and improve performance in game development and research. Authored by over 50 international experts, it spans more than 30 chapters, offering a comprehensive discussion on topics such as monetization strategies, telemetry system design, iterative production analytics, game data mining, big data applications, spatial analytics, visualization, player behavior analysis, and user testing. This volume serves as an essential reference for developers and researchers, providing a thorough introduction to game analytics and practical advice on setting up analytics systems. Contributions come from leading researchers and professionals from major companies like Ubisoft, Sony, and EA, along with interviews detailing how industry experts leverage analytics to create successful games.