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'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.' Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business
Zakup książki
Essentials of Strategic Management, Martyn R Pitt, Dimitrios Koufopoulos
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka)
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- Tytuł
- Essentials of Strategic Management
- Język
- angielski
- Autorzy
- Martyn R Pitt, Dimitrios Koufopoulos
- Wydawca
- SAGE Publications
- Rok wydania
- 2012
- Oprawa
- miękka
- Liczba stron
- 472
- ISBN10
- 1849201870
- ISBN13
- 9781849201872
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- 'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.' Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business