Analytical Decision Making

Więcej o książce

This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions, such as marketing, logistics and strategy, and encourages a more systematic and analytical approach to the use of information. The first chapter is problem-oriented and categorizes the decision problems faced by different managers in addition to showing the techniques and options available to them. Thereafter, the remainder of the text deals largely with analytical techniques.