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A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.
Zakup książki
International Marketing Strategy, Frank Bradley
- Język
- Rok wydania
- 1995
- Oprawa
- (miękka)
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- Tytuł
- International Marketing Strategy
- Język
- angielski
- Autorzy
- Frank Bradley
- Wydawca
- Prentice Hall
- Rok wydania
- 1995
- Oprawa
- miękka
- ISBN10
- 0131495275
- ISBN13
- 9780131495272
- Seria
- Tagi
- Biznes
- Opis
- A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.