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Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
Zakup książki
Relationships and Networks in International Markets, Thomas Ritter, Achim Walter
- Język
- Rok wydania
- 1997
- Oprawa
- (twarda)
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- Tytuł
- Relationships and Networks in International Markets
- Język
- angielski
- Autorzy
- Thomas Ritter, Achim Walter
- Wydawca
- Emerald Group Publishing
- Rok wydania
- 1997
- Oprawa
- twarda
- Liczba stron
- 460
- ISBN10
- 0080430635
- ISBN13
- 9780080430638
- Seria
- Tagi
- Opis
- Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.