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Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.
Zakup książki
Mind Your X's and Y's, Cheri Hanson, Lisa Johnson
- Język
- Rok wydania
- 2006
- Oprawa
- (twarda)
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- Tytuł
- Mind Your X's and Y's
- Język
- angielski
- Autorzy
- Cheri Hanson, Lisa Johnson
- Wydawca
- Simon and Schuster
- Rok wydania
- 2006
- Oprawa
- twarda
- Liczba stron
- 288
- ISBN10
- 0743277503
- ISBN13
- 9780743277501
- Seria
- Tagi
- Biznes
- Ocena
- 3,4 z 5
- Opis
- Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.