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Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods . Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
Zakup książki
Media and Communication Research, Arthur Asa Berger
- Język
- Rok wydania
- 2000
- Oprawa
- (miękka)
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- Tytuł
- Media and Communication Research
- Podtytuł
- An Introduction to Qualitative and Quantitative Approaches
- Język
- angielski
- Autorzy
- Arthur Asa Berger
- Wydawca
- Sage
- Rok wydania
- 2000
- Oprawa
- miękka
- ISBN10
- 0761918531
- ISBN13
- 9780761918530
- Seria
- Tagi
- Podręczniki, Podręczniki akademickie, Badania naukowe, Media & Komunikacja medialna, Media cyfrowe
- Ocena
- 3 z 5
- Opis
- Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods . Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.