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No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.
Zakup książki
No Copy Advertising, Lazar Dzamic
- Język
- Rok wydania
- 2001
- Oprawa
- (twarda)
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- Tytuł
- No Copy Advertising
- Język
- angielski
- Autorzy
- Lazar Dzamic
- Wydawca
- Rotovision
- Rok wydania
- 2001
- Oprawa
- twarda
- Liczba stron
- 160
- ISBN10
- 2880465664
- ISBN13
- 9782880465667
- Seria
- Tagi
- Biznes, Reklama i promocja
- Ocena
- 3,9 z 5
- Opis
- No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.