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This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
Zakup książki
Advertising, Sandra Cottier Bunting
- Język
- Rok wydania
- 1996
- Oprawa
- (miękka)
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- Tytuł
- Advertising
- Język
- angielski
- Autorzy
- Sandra Cottier Bunting
- Wydawca
- Hodder Arnold H&S
- Rok wydania
- 1996
- Oprawa
- miękka
- Liczba stron
- 224
- ISBN10
- 0340631570
- ISBN13
- 9780340631577
- Seria
- Tagi
- Biznes, Reklama i promocja
- Ocena
- 4 z 5
- Opis
- This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.