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Marketing

Communicating with the Consumer

Autorzy

  • kolektiv

Więcej o książce

Come the single market, businesses will have to decide whether brands can cross borders and, if so, how to facilitate such transferences. This book considers the effects of the single market on marketing, the media, advertising, public relations and retailing.

Zakup książki

Marketing, kolektiv

Język
Rok wydania
1989
Oprawa
(twarda)
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Tytuł
Marketing
Podtytuł
Communicating with the Consumer
Język
angielski
Autorzy
kolektiv
Rok wydania
1989
Oprawa
twarda
ISBN10
1852510323
ISBN13
9781852510329
Seria
Tagi
Biznes
Opis
Come the single market, businesses will have to decide whether brands can cross borders and, if so, how to facilitate such transferences. This book considers the effects of the single market on marketing, the media, advertising, public relations and retailing.