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Focus Groups

Theory and Practice

Ocena książki

Parametry

  • 200 stron
  • 7 godzin czytania

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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.

Zakup książki

Focus Groups, David W. C. Stewart, Prem N. Shamdasani, Dennis W. Rook

Język
Rok wydania
2007
Oprawa
(miękka)
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Metody płatności

3,4
Dobra
5 Ocena

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Tytuł
Focus Groups
Podtytuł
Theory and Practice
Język
angielski
Rok wydania
2007
Oprawa
miękka
Liczba stron
200
ISBN10
076192583X
ISBN13
9780761925835
Seria
Tagi
Biznes
Ocena
3,4 z 5
Opis
This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.