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An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance
Zakup książki
The Marketing Research Process, Margaret Crimp
- Język
- Rok wydania
- 1990
- Oprawa
- (miękka)
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- Tytuł
- The Marketing Research Process
- Język
- angielski
- Autorzy
- Margaret Crimp
- Wydawca
- Prentice Hall
- Rok wydania
- 1990
- Oprawa
- miękka
- Liczba stron
- 288
- ISBN10
- 0135565154
- ISBN13
- 9780135565155
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance