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While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?
Zakup książki
Successful Global Account Management, Kevin Wilson, Nick Speare
- Język
- Rok wydania
- 2002
- Oprawa
- (twarda)
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- Tytuł
- Successful Global Account Management
- Język
- angielski
- Autorzy
- Kevin Wilson, Nick Speare
- Wydawca
- Kogan Page Publishers
- Rok wydania
- 2002
- Oprawa
- twarda
- ISBN10
- 0749436042
- ISBN13
- 9780749436049
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 3 z 5
- Opis
- While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?