Extreme You

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As a child, Sarah Robb O'Hagan felt destined to become a champion, but her early efforts at sport, music and theatre failed to reveal a natural superstar. Unwilling to settle for average, she learned through a series of dramatic successes and epic failures to follow her own path to success. Sarah climbed the corporate ladder at Virgin Atlantic, Nike, Gatorade and Equinox - also becoming a wife, mother and endurance athlete - and though in her twenties she was fired twice, in her thirties she led the turnaround of a $5 billion sports drink business. Her approach has stemmed from personal experience and inspiration from the band of highly accomplished 'Extremers' that she has met along the way: entrepreneurs, corporate leaders, TV personalities, an Olympic champion downhill skier, a former secretary of state, and even a world-famous tattoo artist. These Extremers helped her recognise that success doesn't come from conforming, hiding weaknesses or reaching some pre-planned destination. The bolder choice is to embrace Extreme You: to bring all that is distinctive and relevant about yourself to everything you do, and to bring out the Extreme in the people and the culture around you