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This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.
Zakup książki
Marketing, Jack Pigden, Jim Foley
- Język
- Rok wydania
- 1999
- Oprawa
- (miękka)
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- Tytuł
- Marketing
- Podtytuł
- The Foundation of Successful Business
- Język
- angielski
- Autorzy
- Jack Pigden, Jim Foley
- Rok wydania
- 1999
- Oprawa
- miękka
- Liczba stron
- 139
- ISBN10
- 1861081243
- ISBN13
- 9781861081247
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.