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Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.
Zakup książki
Marketing Strategy, Jim Blythe
- Język
- Rok wydania
- 2002
- Oprawa
- (miękka)
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- Tytuł
- Marketing Strategy
- Język
- angielski
- Autorzy
- Jim Blythe
- Wydawca
- McGraw-Hill Education
- Rok wydania
- 2002
- Oprawa
- miękka
- ISBN10
- 0077098420
- ISBN13
- 9780077098421
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.