Low-budget/High-quality Design

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Addressing the issue of how to design effective and inexpensive pieces, the authors examine the variables in a budget and look at examples of low-cost design in a range of products including posters, catalogues, books, advertisements, self-promotion pieces, and corporate identity campaigns. The authors then look at how the designer can maximize affordable materials and discuss the possibilities of using one or two colors, choosing economical paper, or taking advantage of desktop publishing systems. The book is aimed at graphic designers and art directors.