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MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.
Zakup książki
Moving to E-business, Leslie P. Willcocks, Christel Sauer
- Język
- Rok wydania
- 2000
- Oprawa
- (miękka)
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- Tytuł
- Moving to E-business
- Język
- angielski
- Autorzy
- Leslie P. Willcocks, Christel Sauer
- Wydawca
- Century
- Rok wydania
- 2000
- Oprawa
- miękka
- Liczba stron
- 280
- ISBN10
- 0712669833
- ISBN13
- 9780712669832
- Seria
- Kategorie
- Tagi
- Internet
- Ocena
- 4 z 5
- Opis
- MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.