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Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Zakup książki
4-D Branding, Thomas Gad, Richard Branson
- Język
- Rok wydania
- 2000
- Oprawa
- (twarda)
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- Tytuł
- 4-D Branding
- Podtytuł
- Cracking the Corporate Code of the Network Economy
- Język
- angielski
- Autorzy
- Thomas Gad, Richard Branson
- Wydawca
- Financial Times Management
- Rok wydania
- 2000
- Oprawa
- twarda
- Liczba stron
- 256
- ISBN10
- 0273653687
- ISBN13
- 9780273653684
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,85 z 5
- Opis
- Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)