Becoming a Public Relations Writer

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The sixth edition of this essential guide to public relations writing continues to provide comprehensive examples, guidelines, and exercises that help students master the fundamentals and enhance their writing skills. Ethical and legal issues are integrated throughout, covering various writing formats for both journalistic and organizational media. This edition updates its focus on digital and social media, including blogs, websites, social networking platforms (like Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat), and video sharing (YouTube), reflecting the current public relations landscape and preparing students for their careers. It serves as a trusted resource for courses in public relations, media writing, and strategic communication, having been adopted by over 190 colleges and universities in the U.S. and other English-speaking countries. Additionally, complementary online materials are available for instructors and students, including support materials for teachers such as test banks and chapter overviews, as well as career prep resources for students, including ethics codes and an overview of professional organizations. For more resources, visit the Companion Website.