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Festival and Events an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.With international contributions from industry and academia, the text looks at the * Events & cultural environments* Managing the arts & leisure experience* Marketing, policies and strategies of art and leisure managementChapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Zakup książki
Festival and events management, Ian Yeoman
- Język
- Rok wydania
- 2004
- Oprawa
- (miękka)
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- Tytuł
- Festival and events management
- Podtytuł
- an international arts and culture perspective
- Język
- angielski
- Autorzy
- Ian Yeoman
- Rok wydania
- 2004
- Oprawa
- miękka
- Liczba stron
- 418
- ISBN10
- 075065872X
- ISBN13
- 9780750658720
- Seria
- Tagi
- Biznes
- Ocena
- 3,8 z 5
- Opis
- Festival and Events an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.With international contributions from industry and academia, the text looks at the * Events & cultural environments* Managing the arts & leisure experience* Marketing, policies and strategies of art and leisure managementChapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.