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This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
Zakup książki
Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Język
- Rok wydania
- 1993
- Oprawa
- (miękka)
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- Tytuł
- Managing Marketing
- Język
- angielski
- Autorzy
- John Andrew Murray, Aidan O'Driscoll
- Wydawca
- Gill & Macmillan Ltd
- Rok wydania
- 1993
- Oprawa
- miękka
- Liczba stron
- 512
- ISBN10
- 0717119521
- ISBN13
- 9780717119523
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.