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This collection contains 21 case studies in strategic management written and developed at Europe's leading business schools. All cases have been written in the last five years and refined through class-teaching and reviewing. Discussion questions and further reading accompany each case. The cases focus on companies from across Europe, including Poland, Hungary and Yugoslavia in addition to the dominant Western European economies. Most have a significant international dimension and address current issues such as global competition and European integration. They explore a variety of situations from giant multinationals down to small businesses, across a wide range of business sectors, and address all the major themes and issues in strategic management in Europe today. This book should be of interest to students at any level (HND, BABS, DMS, MBA, executive/professional) taking courses in strategic management. An ELBS/LPBB edition is available.
Zakup książki
European Cases in Strategic Management, John Hendry, Tony Eccles, Sumantra Ghoshal, Per Jenster, Peter Williamson
- Język
- Rok wydania
- 1993
- Oprawa
- (miękka)
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- European Cases in Strategic Management
- Język
- angielski
- Wydawca
- Cengage Learning Emea
- Rok wydania
- 1993
- Oprawa
- miękka
- Liczba stron
- 432
- ISBN10
- 0412559102
- ISBN13
- 9780412559105
- Seria
- Tagi
- Biznes
- Opis
- This collection contains 21 case studies in strategic management written and developed at Europe's leading business schools. All cases have been written in the last five years and refined through class-teaching and reviewing. Discussion questions and further reading accompany each case. The cases focus on companies from across Europe, including Poland, Hungary and Yugoslavia in addition to the dominant Western European economies. Most have a significant international dimension and address current issues such as global competition and European integration. They explore a variety of situations from giant multinationals down to small businesses, across a wide range of business sectors, and address all the major themes and issues in strategic management in Europe today. This book should be of interest to students at any level (HND, BABS, DMS, MBA, executive/professional) taking courses in strategic management. An ELBS/LPBB edition is available.