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"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
Zakup książki
Essentials of Health Care Marketing - Fifth Edition, Eric N. Berkowitz
- Język
- Rok wydania
- 2021
- Oprawa
- (miękka)
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- Tytuł
- Essentials of Health Care Marketing - Fifth Edition
- Język
- angielski
- Autorzy
- Eric N. Berkowitz
- Wydawca
- Jones & Bartlett Publishers
- Rok wydania
- 2021
- Oprawa
- miękka
- Liczba stron
- 600
- ISBN10
- 1284200159
- ISBN13
- 9781284200157
- Seria
- Tagi
- Podręczniki, Biznes
- Ocena
- 5 z 5
- Opis
- "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--