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For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
Zakup książki
Marketing of High-Technology Products and Innovations, Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda)
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- Tytuł
- Marketing of High-Technology Products and Innovations
- Język
- angielski
- Autorzy
- Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Wydawca
- Pearson Education Limited
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 480
- ISBN10
- 0131230239
- ISBN13
- 9780131230231
- Seria
- Tagi
- Biznes, Marketing i PR, Innowacje
- Opis
- For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.