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Parametry
- 320 stron
- 12 godzin czytania
Więcej o książce
Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.
Zakup książki
Readings in Marketing Strategy - Second Edition, Victor J. Cook Jr., Jean-Claude Larreche, Edward C. Strong
- Język
- Rok wydania
- 1989
- Oprawa
- (miękka)
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- Tytuł
- Readings in Marketing Strategy - Second Edition
- Język
- angielski
- Wydawca
- Scientific Press
- Rok wydania
- 1989
- Oprawa
- miękka
- Liczba stron
- 320
- ISBN10
- 0894261398
- ISBN13
- 9780894261398
- Seria
- Ocena
- 4 z 5
- Opis
- Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.