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The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters and Art Directors

Ocena książki

Parametry

  • 224 strony
  • 8 godzin czytania

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Zakup książki

The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman

Język
Rok wydania
2009
Oprawa
(miękka),
Stan książki
Dobry
Cena
8,76 zł

Metody płatności

3,2
Dobra
6 Ocena

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Tytuł
The Brains Behind Great Ad Campaigns
Podtytuł
Creative Collaboration Between Copywriters and Art Directors
Język
angielski
Rok wydania
2009
Oprawa
miękka
Liczba stron
224
ISBN10
0742555518
ISBN13
9780742555518
Seria
Tagi
Biznes
Ocena
3,15 z 5
Opis
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.