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Parametry
- 896 stron
- 32 godziny czytania
Więcej o książce
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
Zakup książki
Consumers, kolektiv
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda)
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- Tytuł
- Consumers
- Język
- angielski
- Autorzy
- kolektiv
- Wydawca
- McGraw-Hill/Irwin
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 896
- ISBN10
- 0072537140
- ISBN13
- 9780072537147
- Seria
- Ocena
- 3 z 5
- Opis
- Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.