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The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
Zakup książki
Marketing Planning, Svend Hollensen
- Język
- Rok wydania
- 2006
- Oprawa
- (miękka)
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- Tytuł
- Marketing Planning
- Język
- angielski
- Autorzy
- Svend Hollensen
- Wydawca
- McGraw-Hill
- Rok wydania
- 2006
- Oprawa
- miękka
- ISBN10
- 0077104188
- ISBN13
- 9780077104184
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.